The Dirty Truth About The Bedding Industry

We've all been sold a lie.

The higher the thread count, the better the bedsheets.

The reality is that the bedding industry has used extremely shady marketing tactics to sell you fake thread count numbers.

Knowingly tricking consumers into thinking that the higher the thread count, the better the sheets and the more expensive you have to pay. 

The truth is quite the opposite.

Here's how it works:

Thread count means the number of threads woven together in a square inch.

So, 200 vertical threads woven with 200 horizontal threads produce a count of 400.

Normally the higher the thread count, the finer the threads and softer the bed sheet, right?

Definitely not.

And you should be wary of brands that make these claims.

Beyond a thread count of 400, the quality of the fabric doesn’t improve, usually the only thing that increases is the price.

So how do brands that have 1200 thread counts and claim they can fit in so much thread into a single inch?

The answer is... they can’t.  

Many brands use creative maths to increase their perceived thread count by counting the number of ply that make up each thread.

So a 900 thread count is actually only a 300 three ply bed sheet.

That is why, here at Heavenluxe, we don't boast about how many thread counts we have.

Instead, we use Luxe Tencel technology which has been proven by actual science and not marketing gimmicks to improve your sleep.

Not only are our Tencel bed sheet soft and luxurious, they are cool to touch and hypoallergenic.

In fact, we are so confident it’ll be better than your 1200 thread count overpriced bed sheets that we’re offering a 30-day return policy. 

Should you be unsatisfied with your purchase for any reason, we will be happy to do a 1-to-1 exchange or issue you a full refund within 30 days in the original method of payment. Read Return Policy


Click here to find out more about Austrian Tencel Sheets