The Dirty Truth About The Bedding Industry

We've all been sold a lie.

The higher the thread count, the better the bedsheets.

The reality is that the bedding industry has used extremely shady marketing tactics to sell you fake thread count numbers.

Knowingly tricking consumers into thinking that the higher the thread count, the better the sheets and the more expensive you have to pay. 

Click here to find out more about Austrian Tencel Sheets

The truth is quite the opposite.

Here's how it works:

Thread count means the number of threads woven together in a square inch.

So, 200 vertical threads woven with 200 horizontal threads produce a count of 400.

Normally the higher the thread count, the finer the threads and softer the bed sheet, right?

Definitely not.

And you should be wary of brands that make these claims.


Beyond a thread count of 400, the quality of the fabric doesn’t improve, usually the only thing that increases is the price.

Ridiculously high thread counts

So how do brands that have 1200 thread counts and claim they can fit in so much thread into a single inch?

The answer is... they can’t.  

Many brands use creative maths to increase their perceived thread count by counting the number of ply that make up each thread.

So a 900 thread count is actually only a 300 three ply bed sheet.

That is why, here at Heavenluxe, we don't boast about how many thread counts we have.

Instead, we use Luxe Tencel technology which has been proven by actual science and not marketing gimmicks to improve your sleep.

Not only are our Tencel bed sheets soft and luxurious, they are cool to touch and hypoallergenic.

In fact, we are so confident it’ll be better than your 1200 thread count overpriced bed sheets that we’re offering a 30-day return policy. 

Should you be unsatisfied with your purchase for any reason, we will be happy to do a 1-to-1 exchange or issue you a full refund within 30 days in the original method of payment. Read Return Policy




What are the chemicals used in bedding and why are they harmful?

Many bedding manufacturers use chemicals like formaldehyde, flame retardants, and volatile organic compounds (VOCs) in their products. Formaldehyde is a known carcinogen, while flame retardants can disrupt hormone function and are linked to cancer, neurological problems, and developmental issues. VOCs can cause respiratory problems, headaches, and other health issues. These chemicals are often used to meet industry standards for flammability and durability.

Are organic mattresses really better for you?

Yes, organic mattresses are generally considered safer than conventional mattresses because they are made with natural materials that are free from harmful chemicals. Organic mattresses are made with materials like organic cotton, wool, and latex that are grown without the use of pesticides or synthetic fertilizers. They are also free from flame retardants and other harmful chemicals commonly found in conventional mattresses.

How do I know if a bedding company is using sustainable and ethical practices?

Look for bedding companies that use organic materials, are certified by reputable third-party organizations like GOTS or Oeko-Tex, and have transparent supply chains. You can also check the company's website for information about their environmental and social practices, and whether they support fair labor standards.

What should I do with my old bedding?

When it's time to replace your bedding, try to donate or recycle it rather than sending it to a landfill. Many charities and shelters accept donations of gently used bedding, and some retailers offer recycling programs for old bedding. If your bedding is too worn or stained to donate, consider repurposing it as cleaning rags or using it for pet bedding.

Are high thread count sheets always better?

Not necessarily. While high thread count sheets are often marketed as luxurious and durable, a higher thread count doesn't always mean better quality. The quality of the cotton and the weaving technique used are also important factors in determining the durability and comfort of sheets. Look for sheets made from long-staple cotton, like Egyptian or Pima cotton, and check for details about the weave and finishing process to ensure you're getting a high-quality product.